Since its introduction, iTest Assessments have already garnered powerful praise from several quarters:

"I reviewed the findings with our marketing director and the ad agency last evening. They were very impressed with the quality of the results and the quick turnaround. As always, I appreciate your delivery before the promised date. Your promptness makes both of us look good. I will be sure to tell my colleagues in marketing research about you and your techniques."

Corporate Research Director, Multinational Chemical Firm

"If I were you, I'd make certain that the iTest concept is thoroughly protected. There are bound to be several firms that try to steal it. This is such a simple and useful service, I'm surprised that I haven't already seen it elsewhere. The iTest Assessment work that you completed for us is really outstanding - it has really helped us to re-shape our brand communications approach."

President, Consumer Products Firm

"We've used a number of different communications testing methods, but iTest is far and away the best. The turnaround time and pricing are nothing short of amazing. And it beats the stuffing out of the expensive focus groups and other qualitative research that others had been doing for us - that stuff was so soft and equivocal we were never sure how to react. iTest provides much better guidance."

Vice President of Sales & Marketing, Household Furnishings Firm

"When you showed us the three ads that you were going to test, I thought, 'Why bother? It's already apparent to me which one is best.' I'm just shocked that I preferred the loser of the three and, yet, now that I see the research, I understand why it is the least effective. The speed and clarity of iTest may very well change the way creative development is done in the future."

CEO, Brand Identity Firm

"The great thing about iTest is that it allows me to design with confidence and freedom. It shows me what's effective and ineffective about various executions and, more importantly, why customers react to them in certain ways. All I have to do is adjust accordingly. The really awesome thing is that when I sell in a design, I can use real customer feedback to explain why it's superior."

Designer, Graphic Development Firm