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iTest Assessments
represent the state of the art in copy testing. All iTest methods unite
proven copy testing procedures with the power of the Internet to allow
brand marketers to quickly and reliably pre- or post-test the effectiveness
of trademarks, product designs, advertising, packaging, key PR messages,
and promotional materials with target constituents.
iTest can deliver findings and recommendations within ten
days of project approvalat a fraction of the price of traditional
testing methods.
Results from iTest are highly valid, too, because
they're based on reliable sample sizes, over eighty years of prior copy
testing findings, and proven Advertising Research Foundation principles.
In addition, they're not subject to the problematic sampling biases of
qualitative and intercept-sampling techniques.
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