iTest Assessments represent the state of the art in copy testing. All iTest methods unite proven copy testing procedures with the power of the Internet to allow brand marketers to quickly and reliably pre- or post-test the effectiveness of trademarks, product designs, advertising, packaging, key PR messages, and promotional materials with target constituents.

iTest can deliver findings and recommendations within ten days of project approval—at a fraction of the price of traditional testing methods.

Results from iTest are highly valid, too, because they're based on reliable sample sizes, over eighty years of prior copy testing findings, and proven Advertising Research Foundation principles. In addition, they're not subject to the problematic sampling biases of qualitative and intercept-sampling techniques.