We offer a several types of iTest Assessments. Each is uniquely designed to evaluate a particular type of communication, but all use efficient web-based methodologies and highly valid measurement techniques.

iTest Ultra offerings combine iTest's proven quantitative technology with follow-up telephone interviews to provide a deeper understanding of sensitive and complex communications issues.

The following table depicts the entire iTest line:

1
Applications
Corporate Identity, Trade Names, & Trademarks
TV, Radio, and Print Advertising
Packaging Designs
Product Designs
Public Relations Messages
Promotional Materials & Collateral Pieces
iTest Assessment Products:            
2 iTestSM Identity iTestSM Ad iTestSM Package iTestSM Product iTestSM Message iTestSM Collateral
iTest UltraSM Identity iTest UltraSM Ad iTest UltraSM Package iTest UltraSM Product iTest UltraSM Message iTest UltraSM Collateral
Quantitative Measurements:            

Brand appropriateness
l
l
l
l
l
l

Competitive associations
l
No
l
l
l
No

Correct brand recall
l
l
l
l
l
l

Demographic drivers
l
l
l
l
No
l

Diagnostic measures
l
l
l
l
l
l

Image associations
l
l
l
l
l
l

Information completeness
No
No
l
No
No
l

Likability
l
l
l
l
l
l

On-shelf visibility
No
No
l
No
No
No

Persuasion
No
l
l
No
l
l

Pick-up power
No
No
l
No
No
No

Pre/post brand awareness
l
l
l
l
l
l

Predisposition to take action
No
No
No
No
l
No

Purchase consideration
l
l
l
l
No
l
Qualitative Understanding:            

Follow-up telephone interviews for better understanding of issues and responses

 iTest UltraSM version only iTest UltraSM version only iTest UltraSM version only iTest UltraSM version only iTest UltraSM version only iTest UltraSM version only