Until recently, cost and timing constraints prevented most brand marketers from pre- or post-testing marketing communications. For guidance, they instead relied on their own intuition, the opinions of management, the prompting of creative agencies, and the prognostications of "experts." Some chose to extrapolate preferences from a handful of focus groups - a dangerous practice. Unfortunately, results from these questionable evaluations resulted in defective brand performance, multiple re-directs, organizational infighting, successive agency and creative changes, and poor sales and profit results.

With iTest, we've been able to eradicate the cost and timing barriers normally associated with traditional copy testing procedures. Now, even organizations with the most inflexible cost and timing constraints can enjoy the unwavering brand direction, communications continuity, and financial benefits associated with advanced marketing communications feedback.

Think about it: How well could your brand perform if you had an objective and detailed picture of how to more effectively present it to your target customers?